Entrepreneur Coach · High Performance · Business Strategy

The Formula of Success
exists.
Let's find yours.

VISION. STRATEGY. EXECUTION.

The same principles that put athletes on the podium — built for founders going from 1 to 10.

Group session, strategy workshop, or 1:1 — the format changes, the goal doesn't: sustainable success, built to last.

Dora speaking at an event
The Podcast

Sit with D.

Let's talk about success, how to scale your business from 1 to 10, high performance, AI strategy for entrepreneurs and what it takes to build something that lasts. No scripts. Just honest conversations.


Find Your Entry Point

Start growing your business today.
You pick the format.

From free content to deep 1:1 work — five ways to grow with Sendaa, at the level that fits where you are now.

Podcast — Sit with D
Free
Weekly conversations on entrepreneurship, AI, and high performance.
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Founder's Sprint
Bronze
Clarity Workshop
Metal
The Growth Map
Platinum
Limited to 4 clients per month.
80+
Entrepreneurs Coached
3
Continents
20+
Countries
30+
Workshops Delivered
why sendaa

Words from founders and leaders.

I would recommend the Sendaa workshop for people who are entrepreneurs and/or people interested in the intersection between human perseverance and the strategic importance of AI — and how it can be applied to daily life and the business world.

Rommel
Management Accountant, UK

Success is functional, it's not about numbers or positions. It's about the freedom to do what you are passionate about, on your own terms. Sendaa reflects this approach.

Adrian
Sponsorship manager, Mexico

Working with Sendaa is really valuable — delivery of an extra mile with the your automotive dealer contact was a huge plus. The insights are sharp and I build that directly into the POC framing. Appreciated the solid calls and a direct line into auto dealership. Useful to get an unbiased read on the market.

Marc
Founder, UK

The workshop was filled with positive energy and inspiring insights. Dora's mindset approach and her warm, authentic way of connecting with the group made it a truly motivating experience.

Tom
Property manager, Germany
Stories

Inspiration from the field.

3 continents. 3 stories from founders and learners. What reminds us what purpose means around the world.

Success and creativity: 500k followers from street artMexico

Success and creativity: 500k followers from street art

How a street artist in Mexico turned raw creativity into a movement — and what founders can learn about audience, discipline, and staying true to your game.

Read the story
Building from scratch: entrepreneurship stories from AfricaAfrica

Building from scratch: entrepreneurship stories from Africa

Legacy college. How 30 learners turn into young entrepreneurs over an 8 weeks program and a 2 days hackathon.

Read the story
Entrepreneurs X Athletes — winter seriesEurope

Entrepreneurs X Athletes — winter series

How sport drills and network effect have a lot more to do with your success than you would first imagine.

Read the story
Dora, entrepreneur coach and founder of Sendaa
Triathlete · Entrepreneur · Explorer
About Dora

Same structure.
Different game. Every time.

I'm Dora — entrepreneur coach, triathlete, and the person who genuinely believes the same principles that build champions also build great companies. I work with founders who are done with generic advice and ready to build a structure that fits their game — for the product and for themselves.

Work with Dora

"My philosophy is simple. The formula of success in business and sports is the same. Yet the way how you apply it to your company is special. Let's find your way, let's find your formula."

— Dora, Sendaa
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