The Podcast

Sit with D.

Let's talk about success, how to scale your business from 1 to 10, high performance, AI strategy for entrepreneurs and what it takes to build something that lasts. No scripts. Just honest conversations.

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Episodes

Episode 06
Jun 2 · 35 min

Reinvention, Resilience & The Long Game of Success — with Sara Pérez Sala

What happens after you achieve the dream that defines your childhood? Dora sits down with Olympic swimmer and professional triathlete Sara Pérez Sala to explore how to reinvent yourself, stay motivated for decades, and keep moving forward when the path is anything but linear — and the surprising similarities between elite sport and entrepreneurship.

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Episode 05
May 18 · 35 min

Discipline, Honest Business & Long-Term Success — with Hans

What does it really take to build sustainable success over decades? Dora sits down with Dutch entrepreneur Hans Wermink to explore the connection between discipline, resilience, honest business, and long-term growth — and why discipline is about continuing when situations become difficult, not only about performance.

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Episode 04
Mar 7 · 7 min

Break the rules together

Do you know someone who breaks the rules — not to rebel, but to create something better? A short reflection that starts with a failed exam in Sweden and a professor's question that changed everything: "Yes, that's what the book says. But what do YOU think?" Progress doesn't come from repeating knowledge, but from thinking differently and critically.

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Episode 03
Jan 27 · 30 min

Testing Beyond the Happy Path: Where Creativity Meets Software Quality

As technology evolves at speed, creativity is becoming a critical skill in software testing. Armando Mora shares how his background in music and photography shapes his approach to testing — and why quality assurance is as much a creative practice as a technical one.

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Episode 02
Oct 10, 2025 · 33 min

Can AI tell me which client is ready to buy?

Denis, Dora and their guest Sandro explore the capabilities and implications of the new OpenAI agent builder — its use cases in marketing and customer engagement, the importance of human creativity and authenticity when leveraging AI, and how AI can enhance customer acquisition, retention and user experience across platforms.

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Episode 01
Jul 11, 2025 · 36 min

SEO Is Evolving. Are You? A Startup's Guide to AIO, GEO & the Zero-Click Future

Is SEO dead? Not quite — but it's no longer the only game in town. Dora, Denis and digital marketer Fabio dive into AIO (Artificial Intelligence Optimization) and GEO (Generative Engine Optimization): Google's AI Overview, the zero-click future, how GPTs are changing user behavior, and what still works — structured data, FAQs, multi-channel presence, and staying human.

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